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Field Marketing Director

Fictiv · Oakland, CA Office · On-site

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About Fictiv

Custom manufacturing services for prototypes to full scale production, for CNC machining, 3D printing, injection molding, and more. Get an instant quote. Backed by Accel.

About the role

As the Field Marketing Director, you will lead the comprehensive field marketing strategy and execution for MISUMI Americas, driving demand generation, brand authority, and customer engagement. You will own the full spectrum of events, community programs, and SWAG initiatives, collaborating closely with the ABM team to deliver high-impact, account-based experiences.

What they're looking for

  • Own planning and execution of all corporate and community events (trade shows, summits, customer events, webinars, field activations)
  • Partner with the Director of ABM to plan and execute account-based events and align target-account investment and attribution
  • Own SWAG program strategy and budget across Sales, Marketing, and internal initiatives
  • Own event and field marketing performance reporting and ROI analysis, present to the VP of Marketing and executive team
  • Define and own field marketing strategy, budget, and annual plan aligned to GTM and revenue goals
  • Partner with the VP of Marketing, CMO, Sales leadership, Product Marketing, and Communications on strategy and execution
More about this role

MISUMI Americas, a division of MISUMI Group, is a leading provider of standard, configurable, and custom manufacturing solutions. By integrating a vast catalog of components with a world-class digital manufacturing platform, MISUMI Americas empowers engineers and procurement teams to accelerate innovation across the entire product lifecycle. With operations in the San Francisco Bay Area and Chicago, the company serves as a vital partner for the most innovative companies in the Americas.

As the Field Marketing Director, you will lead the comprehensive field marketing strategy and execution for MISUMI Americas, driving demand generation, brand authority, and customer engagement. You will own the full spectrum of events, community programs, and SWAG initiatives, collaborating closely with the ABM team to deliver high-impact, account-based experiences. This is a high-visibility role where you will bridge the gap between broader GTM objectives and localized marketing activations, ensuring measurable pipeline growth and ROI across our key engineering and manufacturing segments.

  • Own planning and execution of all corporate and community events (trade shows, summits, customer events,...

Read the full posting on Fictiv's site ↗

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