Fiserv is a global fintech and payments company with solutions for banking, global commerce, merchant acquiring, billing and payments, and point-of-sale.
About the role
As a Senior Campaign Manager , you will lead enterprise demand generation programs that drive engagement and pipeline across Fiserv. You will partner with Segment Marketing Leaders, Business Unit Marketers, and Sales to design, execute, measure, and optimize integrated campaigns aligned to business objectives, budget, and timing. Your work will help improve campaign performance, strengthen lead conversion, and support revenue growth. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 4+ years of B2B demand generation and campaign management experience, driving new logo, upsell, cross-sell, and pipeline acceleration
- Hands-on experience with marketing automation platforms (e.g., Marketo), including campaign build, segmentation, dynamic content, nurtures, triggers, A/B testing, lead forms, and scoring
- Experience managing campaign performance, including reporting, analysis, optimization, and stakeholder communication tied to business outcomes
- Experience with Adobe Workfront, Salesforce, Microsoft Teams, SharePoint, and related marketing technologies
- Experience managing lead handoff processes between Marketing and Sales to support follow-up workflows and campaign effectiveness
- Bachelor's degree in marketing or related field
More about this role
We’re Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants, and consumers to one another millions of times a day – quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we’re involved. If you want to make an impact on a global scale, come make a difference at Fiserv.
Senior Campaign Manager
As a Senior Campaign Manager , you will lead enterprise demand generation programs that drive engagement and pipeline across Fiserv. You will partner with Segment Marketing Leaders, Business Unit Marketers, and Sales to design, execute, measure, and optimize integrated campaigns aligned to business objectives, budget, and timing. Your work will help improve campaign performance, strengthen lead conversion, and support revenue growth.
- Partner with Segment Marketing Leaders, Business Unit Marketers, and Sales to define campaign objectives, target audiences, timelines, budgets, and success metrics.
- Advise stakeholders on demand generation strategy and recommend campaign design, channel mix,...
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