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About the role
We’re looking for a Lifecycle Marketing Manager to drive prospect engagement and conversion across Fivetran’s global Commercial business. As part of the Commercial demand generation team, this role combines a strong email marketing background with a lifecycle mindset to nurture new business prospects through the buying journey. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 4+ years of relevant B2B marketing experience, with direct ownership of email marketing and lead nurture programs
- Hands-on experience with Marketo, including building automated journeys, audience segmentation, personalization, and campaign reporting
- A proven ability to develop and optimize nurture campaigns that drive prospect engagement
- Strong email copywriting skills and an understanding of email design, deliverability, and quality assurance best practices
- A lifecycle mindset, with the ability to build relevant prospect experiences based on buyer needs, behavior, and funnel stage
- A data-driven approach to defining KPIs, designing and analyzing experiments, and translating results into actionable insights
More about this role
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data.
Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on.
Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.
As we bring our teams and technology together, we’re building on the strengths of both...
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