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About the role
We are one of Europe's fastest-growing fintech companies, and our customer portfolio is growing rapidly. Our ambitions go beyond payments: we keep launching new products in finance and admin for small and medium-sized businesses, starting with Capital, Banking and Online services. With more products across seven markets, soon eight, we need a strong marketing setup to deliver upsales, product adoption and churn prevention at scale. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- You are highly commercial. You start with the business's ambitions and build the marketing system from there
- You are well versed in performance marketing and comfortable owning a revenue target
- You have built and led teams of at least 10 people, including leading other managers
- You can turn data into a clear recommendation, and you present it with confidence to senior leaders and market MDs
- You are curious. You ask why, test your assumptions and change your mind when the evidence says so
- You are a builder. You are comfortable with speed and ambiguity, and with setting up structure where it doesn't exist yet
More about this role
We are one of Europe's fastest-growing fintech companies, and our customer portfolio is growing rapidly. Our ambitions go beyond payments: we keep launching new products in finance and admin for small and medium-sized businesses, starting with Capital, Banking and Online services. With more products across seven markets, soon eight, we need a strong marketing setup to deliver upsales, product adoption and churn prevention at scale.
Portfolio Marketing means marketing and sales activation toward our existing customers, to cross-sell, improve product adoption and prevent churn.
You will build this function. It is the first and most important hire in a new team, with 6-10 more hires planned over the next 12 months. Given the size of the portfolio and the pace of launches, the work looks more like an acquisition go-to-market than traditional lifecycle marketing.
You will report to the CMO and lead the Marketing Automation and Content teams dedicated to the portfolio. You will work closely with our specialists in media buying, creative performance and data & analytics. You will own a revenue target for the portfolio, together with our commercial organization.
Start with the ambition....
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