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Senior Lifecycle Marketing Manager

Fleetio · Remote - USA · Remote

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About Fleetio

Fleetio is a web-based fleet management system that helps businesses get more from their moving assets. Backed by Space Capital.

About the role

A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation ! Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles
  • Proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention stages
  • Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions
  • Deep understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing
  • Hands-on experience with Marketo and Salesforce required, experience with Gainsight strongly preferred
  • Experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys
More about this role

A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation !

  • Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg
  • Our careers page: https://www.fleetio.com/careers

We're looking for a customer-obsessed lifecycle marketer who understands how to move users and accounts from interest to activation, conversion, adoption, expansion, and long-term customer value. You combine strategic thinking with operational excellence and know how to build personalized, data-driven lifecycle programs that improve engagement and accelerate revenue growth across multiple go-to-market motions.

You thrive in complex environments where different customer segments require different journeys. You understand the nuances between self-serve product-led growth, mid-market sales-assisted motions, and enterprise buying...

Read the full posting on Fleetio's site ↗

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