Backed by Insight.
About the role
Our website is the front door to both sides of Fora. It's where future advisors decide whether this is the career for them, where established advisors decide if this is the place to grow their business, and where travelers find the advisor who will plan their next trip. It's one of our biggest growth levers, and right now it doesn't have a single owner. You'll be that owner: setting the strategy and goals, building the roadmap, and running the site like a growth business. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 10+ years in web strategy, digital experience, or growth at a consumer, marketplace, or technology company, including at least 4 years leading teams or major cross-functional programs
- A track record of increasing conversion at scale through structured experimentation, with tests you can walk us through (what won, what lost, and why)
- Experience optimizing against full-funnel economics (CAC, LTV, ROAS)
- Experience working in a headless CMS and with analytics and experimentation tools (e.g., GA4, Amplitude, BigQuery, Eppo, Coframe)
- Has shipped a site redesign, information architecture overhaul, or design-system rollout at a consumer, marketplace, or technology brand, and can show it in a portfolio or case study
- Can name the specific AI tools in your current workflow and give a concrete example, such as an agent or automation for page QA, test analysis, or reporting
More about this role
Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.
We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together. That's not just a philosophy about our product, it's how we build our team. Everyone at Fora gets hands-on with frontier AI tooling as part of the job. At Fora, you'll learn to be AI-fluent, with real experience applying AI to solve problems day to day, wherever you sit in the company.
Founded in 2021, Fora has grown to a team of 250+ full-time employees based in downtown New...
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