Formic delivers Robotics as a Service to mid-market CPG manufacturers. No CapEx. No Risk. No Problems. Industrial palletizing, case packing, and more. Backed by Lux.
About the role
As an Automation Sales Manager, you will be responsible for revenue growth and market expansion within your territory. You will develop and execute a strategic territory plan, build deep knowledge of the regional manufacturing landscape, and establish trusted relationships with manufacturers, integrators, and strategic partners.
What they're looking for
- Own and execute a regional territory strategy to drive pipeline growth and revenue attainment
- Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts
- Lead consultative discovery conversations and on-site meetings with manufacturing decision makers
- Develop tailored automation solutions in partnership with Solutions and Engineering teams
- Advance opportunities through the full sales cycle from prospecting to contract execution
- Build and maintain executive-level relationships across plant, operations, and ownership stakeholders
More about this role
Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.
We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.
Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.
Formic’s Sales Team drives adoption of automation across SMB and mid-market manufacturing. The team partners closely with Engineering, Solutions, and Customer teams to educate manufacturers, develop territory strategies, and build pipeline through disciplined...
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