Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Backed by Accel and Peak XV.
About the role
Freshworks is seeking a Director of Integrated Marketing to lead how our brand strategy shows up in the market, turning strategic positioning into coordinated, full-funnel campaigns across products, regions, and buyer audiences. This role owns the connective tissue between brand and demand: the person who makes sure a single narrative holds together across every campaign, vertical, and channel it touches, rather than fragmenting at the point of execution.
What they're looking for
- 10+ years of B2B marketing leadership spanning both brand strategy and integrated/demand campaign execution — not one or the other
- A demonstrated track record of unifying marketing narrative across multiple products or a post-merger/post-acquisition product suite into one coherent go-to-market story
- Experience building vertical or segment-specific campaign variants without losing a central brand thread
- Direct experience marketing into enterprise IT, HR/EX, or service-operations categories, ideally with exposure to competitors like ServiceNow, Zendesk, or comparable enterprise SaaS players
- Comfort operating in ambiguity — this role exists because a strategic tension needs resolving in market, not because a playbook already exists
- Hands-on fluency with marketing automation and campaign tooling (HubSpot, Marketo, Salesforce, or equivalent)
More about this role
Freshworks is seeking a Director of Integrated Marketing to lead how our brand strategy shows up in the market, turning strategic positioning into coordinated, full-funnel campaigns across products, regions, and buyer audiences. This role owns the connective tissue between brand and demand: the person who makes sure a single narrative holds together across every campaign, vertical, and channel it touches, rather than fragmenting at the point of execution.
You'll build and run the integrated campaign engine that translates strategy into work that actually moves pipeline, partnering closely with brand, product marketing, content, and field teams to keep Freshworks speaking with one voice at enterprise scale.
If you're a marketing leader who thinks in systems, moves fluidly between brand and demand, and wants to shape how a global SaaS company shows up cohesively everywhere it competes, you'll feel right at home.
- Translate Freshworks' brand strategy into integrated, full-funnel campaigns across regions, products, and audience segments
- Partner with Product Marketing to align campaign messaging across distinct buyer motions into a single, coherent campaign architecture
- Build and...
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