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About the role
The Head of Marketing and Audience Development leads marketing strategy, audience growth, and ticket revenue initiatives for The Young. The Director develops data-informed strategies that attract new audiences, strengthen patron relationships, and convert awareness and engagement into ticket purchases. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Bachelor's degree in marketing, communications, arts administration, business, or related field, or equivalent professional experience
- Significant professional marketing experience, preferably in performing arts, entertainment, cultural organizations, attractions, venues, or related industries
- Demonstrated success increasing attendance, ticket sales, audience reach, or earned revenue
- Experience managing marketing budgets and paid media campaigns
- Strong knowledge of digital marketing, audience targeting, email, social media, search, and analytics
- Strong analytical, communication, organizational, and project-management skills
More about this role
Head of Marketing and Audience Development - The Young Performing Arts Center
Academic Staff
Regular
Marketing Manager
The Young Performing Arts Center at the University of Wisconsin-Whitewater seeks a Head of Marketing and Audience Development (Marketing Manager, CM014).
The Head of Marketing and Audience Development leads marketing strategy, audience growth, and ticket revenue initiatives for The Young. The Director develops data-informed strategies that attract new audiences, strengthen patron relationships, and convert awareness and engagement into ticket purchases.
This is a strategic, results-oriented marketing position. Success is measured through audience growth, ticket revenue, customer acquisition and retention, and effective use of marketing resources. The Director provides creative direction but is not expected to serve primarily as a graphic designer.
- Develop and lead annual and performance-specific marketing strategies.
- Establish target audiences, positioning, campaign goals, budgets, and timelines.
- Advise leadership on audience trends, market conditions, competitive positioning, and marketing opportunities.
- Strengthen The Young's position as a regional...
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