Backed by Peak XV.
About the role
As a User Acquisition Manager, you will lead end-to-end, multi-channel performance marketing campaigns designed to acquire high-value players efficiently. The ideal candidate is an analytical, data- driven marketer with hands-on experience managing substantial advertising budgets across self-serve platforms, programmatic channels, and ad networks. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 3+ years’ experience in managing user acquisition campaigns at scale
- Experience in the iGaming industry (social or real money casino and sportsbook)
- Experience in campaign management on self-served platforms such as Google Ads, Apple Search Ads, Facebook, Snapchat etc
- Highly analytical mind set with the ability to manipulate and analyse large quantities of data and present findings in reports
- Direct experience working with Mobile Measure Partners (Appsflyer)
- Sound understanding of mobile attribution models, SKAdNetwork framework, and privacy landscape shifts
More about this role
As a User Acquisition Manager, you will lead end-to-end, multi-channel performance marketing campaigns designed to acquire high-value players efficiently. The ideal candidate is an analytical, data- driven marketer with hands-on experience managing substantial advertising budgets across self-serve platforms, programmatic channels, and ad networks. This role suits a highly motivated individual eager to solve complex UA challenges (such as attribution privacy changes and dynamic predictive LTV modeling) and make a direct impact on revenue growth.
Plan, launch, and manage scalable performance marketing campaigns across major self-serve platforms (Google Ads, Meta, Apple Search Ads) and DSPs/ad networks.
Monitor, analyze, and optimize daily campaign performance in real-time to meet strictbtarget KPIs (CAC, CPA, ROAS, eCPI, and retention/LTV metrics).
Allocate budget dynamically across channels, platforms, and geographies to maximizereturn on ad spend.
Leverage Mobile Measurement Partners (MMPs) to track attribution and campaign performance.
Adapt UA strategies to evolving privacy frameworks (e.g., iOS SKAdNetwork/ATT, Android Privacy Sandbox).
Collaborate with Data Analytics teams to...
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