Gatsby is a React-based open source framework with performance, scalability and security built-in. Collaborate, build and deploy 1000x faster on Netlify. Backed by Index.
About the role
Not sure you meet 100% of our qualifications? Please apply anyway! A resume or short listing of your job history & skills (link to a LinkedIn profile would be fine). We appreciate a cover letter explaining why you would enjoy working in this role at Netlify to get to know you a bit better, though this is not required and will not impact your application. Our mission is to “build a better web” and that cannot be done without a diversity of skill sets, backgrounds and thoughts. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Build and own Netlify's paid acquisition strategy end to end, including paid search, paid social, retargeting, sponsorships, and any other channels worth testing and proving out
- Manage the agency relationship(s) supporting paid/performance work by setting the brief, holding the agency accountable to targets, and deciding what to bring in-house as the function matures
- Own budget planning, pacing, and ROI reporting for all paid spend, and make the case for where to double down or pull back
- Partner with Marketing Operations to get attribution and UTM tracking right before scaling spend, so every dollar is measurable
- Define target audiences and channel mix aligned to Netlify's ICP, partner with Product Marketing on messaging inputs for paid creative
- Build the measurement framework for CAC, signup/pipeline contribution, and payback by channel
More about this role
Netlify is a product-led growth company with an unusually large organic top-of-funnel, where tens of thousands of people discover and sign up for Netlify every day. That organic motion is real and meaningful, but paid acquisition is a new investment area for the marketing team, and there's a clear opportunity to build that capability from the ground up.
As Senior Manager, Demand Generation & Performance Marketing, you'll own paid acquisition end to end - strategy, channel selection, budget, and the agency relationship that supports execution. You'll report to the CMO, with a planned transition to the VP of Growth Marketing as that function scales, and work closely with Marketing Operations, Data, Lifecycle, and Campaigns to make sure paid-acquired users don't just land, but convert and stick. This is a builder role at a company where the organic foundation is already strong, and your job is to build the paid layer that extends its reach.
- Build and own Netlify's paid acquisition strategy end to end, including paid search, paid social, retargeting, sponsorships, and any other channels worth testing and proving out.
- Own the call on where paid creates incremental value for...
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