Gen is a global leader in cybersecurity. Explore our trusted consumer brands including Norton, Avast, LifeLock, MoneyLion, Avira, AVG, ReputationDefender, and CCleaner.
About the role
You will own the Activation stage of MoneyLion’s user journey and Instacash end to end, defining how new users move from sign-up and bank linking to their first monetized action, disbursement, retention, reactivation and cross-sell hand-off. This senior individual-contributor role will define activation for a new product line as quickly as it runs a flagship product, balancing strategy with hands-on journey execution. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- A track record owning activation or onboarding strategy end to end and personally shipping journeys in Iterable, Braze or a similar platform
- Experience owning a flagship product’s full lifecycle journey, not just its top-of-funnel moment, comfort owning disbursement, retention and reactivation alongside first activation
- Strong data literacy across funnel, cohort and incrementality analysis, with the ability to turn a sign-up-to-bank-link funnel into a concrete roadmap
- Comfort working alongside AI decisioning and personalization systems you do not own or configure yourself, translating requirements into signals another team builds against
- Cross-functional fluency with acquisition and growth teams, product engineering, and data and analytics partners, able to align stakeholders without formal authority
- Excellent written communication and a high bar for QA, especially at handoff points between teams
More about this role
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate, leveraging it to move faster and deliver meaningful results.
When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career, from flexible working options and time off to competitive pay, benefits and well-being programs.
At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who...
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