Gen is a global leader in cybersecurity. Explore our trusted consumer brands including Norton, Avast, LifeLock, MoneyLion, Avira, AVG, ReputationDefender, and CCleaner.
About the role
The Director, Freemium Growth Marketing & Acquisition owns the acquisition engine for Gen's Freemium portfolio, including Avast, AVG, Avira and CCleaner, with a primary focus on Avast. You will be accountable for how the business performs today: hitting acquisition targets, leading go-to-market for product features and enhancements, balancing customer growth and revenue, capturing seasonal demand, and continuously improving performance across paid, earned and owned channels.
What they're looking for
- Proven experience leading end-to-end go-to-market for product features, updates and seasonal campaigns
- Deep understanding of free-to-paid, trial-to-paid and direct purchase models and their impact on CAC, conversion and long-term customer value
- Experience managing significant acquisition budgets and making data-driven investment decisions across both annual and in-quarter horizons
- Proven ability to drive acquisition growth through audience strategy, funnel optimization and investment prioritization
- Experience developing geo-specific acquisition strategies across global markets
- Strong experience in campaign development, creative strategy, production and creative evaluation
More about this role
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We're always looking for smart, fearless and high-impact talent who see AI as a teammate, leveraging it to move faster and deliver meaningful results.
When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career, from flexible working options and time off to competitive pay, benefits and well-being programs.
At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You'll work with people who...
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