Gen is a global leader in cybersecurity. Explore our trusted consumer brands including Norton, Avast, LifeLock, MoneyLion, Avira, AVG, ReputationDefender, and CCleaner.
About the role
The Global Integrated Marketing Lead, Freemium is a senior individual contributor role responsible for shaping how we show up in market through compelling storytelling, sharp campaign thinking and integrated go-to-market execution across our freemium portfolio: Avast, AVG, Avira and CCleaner, with a primary focus on Avast. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 8+ years of experience in Integrated Marketing, GTM, Campaign Management or related disciplines
- Experience leading go-to-market execution across both new product launches and campaign-led initiatives
- A strong storytelling background with ability to craft compelling narratives that resonate with consumers and translate complex ideas into clear, engaging copy and campaigns
- Experience partnering closely with Product Management and Growth Marketing teams
- Experienced in evaluating campaign performance end to end, from pre-launch KPI setting through in-flight optimization to post-campaign reporting and insight generation
- Experience operating within global, matrixed organizations
More about this role
Job Title: Global Integrated Marketing Lead (Freemium)
We’re not just a company; we’re a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands, Norton, Avast, LifeLock, Avira, AVG, Reputation Defender and CCleaner, unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we’ve built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity. When you’re thriving, you’re unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn’t some distant reality, it’s the world we live in, and we’re ready for it. If you’re ready to push boundaries and be part of something bigger, join #TeamGen.
Our hybrid work style (3 days in the New York office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.
The Global Integrated Marketing Lead, Freemium is a senior individual contributor role responsible for shaping how...
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