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Lifecycle Journey Manager, Retention

Gen Digital · USA - New York, NY · Remote

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About Gen Digital

Gen is a global leader in cybersecurity. Explore our trusted consumer brands including Norton, Avast, LifeLock, MoneyLion, Avira, AVG, ReputationDefender, and CCleaner.

About the role

You’ll be the dedicated owner of the Retention stage of MoneyLion’s user journey - the engine that turns a first monetization moment into a durable, repeat relationship. As a senior lifecycle journey manager, you own retention strategy, retention KPIs, and the end-to-end journeys that keep customers active and engaged across their lifecycle.

More about this role

At Gen (NASDAQ: GEN), an S&P 500 company, we strive to give everyone the power to explore our shared digital world freely and safely. We help shape the digital world to be a freer, fairer, and safer place through the application of science, technology, and human ingenuity, and we are looking for people who share our passion for contributing to a better online world. Gen safeguards hundreds of millions of people worldwide across Cybersecurity, Identity, and Financial Wellness - including through MoneyLion, our financial-wellness platform that helps people take control of their money and build a healthier financial life.

You’ll be the dedicated owner of the Retention stage of MoneyLion’s user journey - the engine that turns a first monetization moment into a durable, repeat relationship. As a senior lifecycle journey manager, you own retention strategy, retention KPIs, and the end-to-end journeys that keep customers active and engaged across their lifecycle.

You’ll define the retention scoring and intervention logic that powers our AI decisioning, and partner with Product, Data, and Martech to prove incremental impact on retention and LTV. This is a senior individual-contributor...

Read the full posting on Gen Digital's site ↗

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