Gen is a global leader in cybersecurity. Explore our trusted consumer brands including Norton, Avast, LifeLock, MoneyLion, Avira, AVG, ReputationDefender, and CCleaner.
About the role
This role leads the plan for how Norton acquires new customers: where media dollars go, which audiences and products get priority, the role of pricing and promotion and which tests unlock the next stage of growth. You set full-funnel media and performance goals, guide the Channel Centers of Excellence (CoE) on budget and priorities, and report weekly on what is working, what is at risk, and where to shift investment across owned, earned and paid channels. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Integrated media planning: proven experience leading annual and quarterly media planning across channels, deriving tests, and setting cadence to deliver brand and performance objectives
- Investment and portfolio decision-making: demonstrated ability to set and adjust audience targeting, channel mix, and product investment priorities to hit KPI, CAC, and growth targets
- Budget management and accountability: experience owning significant media budgets defining performance goals, and driving in-quarter and full-year optimization
- Performance reporting and forecasting: strong track record of weekly reporting across channel, product, and geo, with clear implications for in-quarter and annual forecasts
- Full-funnel growth levers: deep understanding of all levers of growth across owned, earned, and paid, how they intersect, and the role each plays in building an integrated acquisition plan
- Global growth strategy: experience developing and executing geo-specific media investment strategies, including localized campaigns and GTM support across regions
More about this role
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, LifeLock, Avast, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in more than 150 countries.
We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
This role leads the plan for how Norton acquires new customers: where media dollars go, which audiences and products get priority, the role of pricing and promotion and which tests unlock the next stage of growth. You set full-funnel media and performance goals, guide the Channel Centers of Excellence (CoE) on budget and priorities, and report weekly on what is working, what is at risk, and where to shift investment across owned, earned and paid channels.
Set annual and quarterly acquisition goals and priorities, and partner with channel teams to plan the channels, tests, and calendar needed to deliver...
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