Gen is a global leader in cybersecurity. Explore our trusted consumer brands including Norton, Avast, LifeLock, MoneyLion, Avira, AVG, ReputationDefender, and CCleaner.
About the role
This role is responsible for what's next. You take on the strategic, often ambiguous work that expands Norton beyond its current state: major new product launches, new category or geography entry, white space opportunity development, brand transformation, and big campaigns that require both creative vision and commercial discipline.
What they're looking for
- • 15 or more years across brand marketing, product marketing, integrated marketing, or growth strategy, ideally in a technology, subscription, or consumer business with a complex product portfolio
- • A track record of identifying white space opportunities, modeling market entry scenarios across multiple data types, and building business cases that win leadership investment
- • Proven experience pitching senior leadership for incremental budget: structuring the opportunity, making the financial case, and telling the story in a way that drives action
- • Experience figuring out how to enter a new category, geography, or audience from scratch: defining the approach, sequencing, channel model, and success criteria
- • Strong financial and analytical instincts. Comfortable working with market sizing data, unit economics, competitive benchmarks, and channel performance to frame an opportunity
- • A proven track record defining or evolving global brand strategy and translating it into campaign architecture and go-to-market execution
More about this role
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.
At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who...
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