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Senior Go-To-Market and Integrated Marketing Manager - Norton

Gen Digital · USA - New York, NY · Remote

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About Gen Digital

Gen is a global leader in cybersecurity. Explore our trusted consumer brands including Norton, Avast, LifeLock, MoneyLion, Avira, AVG, ReputationDefender, and CCleaner.

About the role

This is a brand and growth marketing role focused on Norton product initiatives and go-to-market execution. Working closely with Brand, Growth, Integrated Marketing, Product, Creative, Analytics, Regional Marketing and Channel teams, you'll translate positioning into clear, compelling marketing messaging and materials, and quarterback launches for existing Norton products and features from planning through in-market optimization. Found on 1752vc Careers, the job board for startup and VC roles.

More about this role

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, LifeLock, Avast, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in more than 150 countries.

We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

This is a brand and growth marketing role focused on Norton product initiatives and go-to-market execution. Working closely with Brand, Growth, Integrated Marketing, Product, Creative, Analytics, Regional Marketing and Channel teams, you'll translate positioning into clear, compelling marketing messaging and materials, and quarterback launches for existing Norton products and features from planning through in-market optimization.

This hands-on role applies product marketing expertise and disciplines to integrated marketing and GTM execution: clear storytelling, disciplined launch planning, operational...

Read the full posting on Gen Digital's site ↗

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