Genentech discovers, develops, manufactures and commercializes treatments for patients with serious and life-threatening medical conditions. Backed by North Carolina Biotechnology Center.
About the role
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society. Customer Marketer Leads are expected to consistently perform at the advanced level (advanced is defined as modeling competencies with sophistication and flexibility while elevating others’ skills) Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Determines critical moments/barriers in the customer journey and develops content to overcome identified barriers
- Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact
- Coordinates and validates messaging of clinical and non-clinical strategy for customers
- Collaborates with Executive/Senior Marketing Director and TA Marketer(s) to influence the overall objectives and long-range goals for the brand, makes decisions that have significant impact on these objectives and goals
- Identifies and works regularly with both key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy
- Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer
More about this role
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
Genentech is entering an exciting era with multiple planned launches through 2027. A cornerstone of this growth is our Gastrointestinal (GI) pipeline, where we are preparing to introduce a highly anticipated, novel therapy. As...
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