Genentech discovers, develops, manufactures and commercializes treatments for patients with serious and life-threatening medical conditions. Backed by North Carolina Biotechnology Center.
About the role
The Director, Field Force Effectiveness is a critical role responsible for defining, building, and maintaining the analytical frameworks and capabilities that measure and optimize the impact of Genentech's customer-facing teams. Reporting directly to the Senior Director of Insights & Analytics, Field Force Excellence, this individual contributor will play a key role in designing field impact measurement approaches that capture the essence of the industry leading customer engagement model at Genentech. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- KPI Development & Tracking: Establish and monitor critical Key Performance Indicators (KPIs) to track field execution, evaluate effectiveness, and identify subnational growth opportunities or performance risks
- Omnichannel Integration: Partner with omnichannel and digital teams to ensure field effectiveness measurements accurately reflect and optimize the interplay between personal and non-personal customer touchpoints
- Technical Innovation & Methodology: Pioneer novel analytical methodologies and advanced measurement techniques to evaluate field effectiveness and drive continuous innovation across customer engagement channels
- Strategic Communication: Synthesize and present complex analytical findings into compelling, easy-to-understand narratives for senior sales and commercial leadership, driving data-driven decision-making
- You have a Bachelor’s degree in a quantitative, analytical, business, or life sciences discipline required
- Industry Experience: Minimum of 8–10+ years of progressive experience in commercial analytics, sales operations, or field effectiveness within the pharmaceutical or biotech industry
More about this role
The Opportunity
The Director, Field Force Effectiveness is a critical role responsible for defining, building, and maintaining the analytical frameworks and capabilities that measure and optimize the impact of Genentech's customer-facing teams. Reporting directly to the Senior Director of Insights & Analytics, Field Force Excellence, this individual contributor will play a key role in designing field impact measurement approaches that capture the essence of the industry leading customer engagement model at Genentech. This person will act as a strategic advisor and subject matter expert, leveraging advanced data and analytics to partner with senior leaders across Customer Engagement leadership to provide actionable insights into field execution, engagement performance, and impact across a complex product portfolio.
In this role, you will operate as an expert individual contributor. Your primary focus will be bring together traditional and novel ways to measure field effectiveness across the value chain of customer engagement. You will design robust impact measurement systems, and integrate complex data sources into field effectiveness models. By combining deep analytical rigor,...
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