Genentech discovers, develops, manufactures and commercializes treatments for patients with serious and life-threatening medical conditions. Backed by North Carolina Biotechnology Center.
About the role
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Maintaining and updating existing access marketing strategies and campaigns (personal and non-personal) to drive access for our products and patient support services
- Supporting team in experimenting with and executing organized customer digital marketing efforts
- Developing strategies to drive effective engagement and pull through with payers, HTCs, SPs and other Organized Customers, as well as HCPs and patients, to support patient access and non-clinical value creation
- Partnering with our pricing, contracting and distribution team and cross-functional field and access partners on the development, execution and rollout of pricing and contracting strategies
- Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
- Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
More about this role
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Position
The Rare Blood Disorders (RBD) marketing team maintains US disease area team accountability and Marketing Strategy in Hemophilia A (HemA) and in paroxysmal nocturnal hemoglobinuria (PNH). The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement, Public Affairs and Access, and Digital, Data, and Analytics). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations,...
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