Genentech discovers, develops, manufactures and commercializes treatments for patients with serious and life-threatening medical conditions. Backed by North Carolina Biotechnology Center.
About the role
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society. Senior Marketing Managers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way) Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Support content activation activities, including measurement, identification of business needs, upskilling, content champion engagement, and change management to promote engagement and manage change effectively
- Provide hands-on support and coaching to marketers across brand teams, helping them navigate content creation tools and ensuring consistent application of best practices
- Collaborate with cross-functional teams to design and implement scalable workflows for content creation, ensuring alignment with brand strategies and overall 1Marketing goals
- Develop and maintain operational documentation and training materials to support content creators, ensuring that all team members have access to up-to-date resources and guidelines
- Stay current with industry trends and emerging technologies, applying this knowledge to enhance the effectiveness of digital content
- Contribute to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
More about this role
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
The Digital Marketing Office, led by the Head of Digital Marketing and reporting to the
Chief Marketing Officer, drives Genentech’s digital marketing transformation across 5
key focus areas. One of these focus areas is Content Excellence. The candidate in this role will report to the Content Excellence Lead and support the content creation engine of the future, as Genentech’s 1Marketing organization undergoes an unprecedented, genAI-enabled transformation of its content creation processes. This role will execute content strategy at the enterprise level, impacting all Genentech brands and marketers by enabling the fast creation of impactful personalized content.
- Establish, evaluate, and iterate content creation workflows across asset types and use cases as applications expand and genAI technology evolves, collaborating with and seeking input from brand marketing to surface opportunities to...
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