The law firm for companies that need senior counsel without a traditional firm. Backed by Y Combinator.
About the role
General Legal is hiring a Growth Marketing Lead to build and run the digital and content engine that drives awareness, demand, and pipeline for our legal services. This is a hands-on, execution-focused role: you'll own everything from SEO and paid acquisition to content creation and campaign performance, working closely with sales to turn marketing effort into revenue. We're looking for a mid-career marketer who can build fast, test relentlessly, and turn early traction into a repeatable growth engine.
What they're looking for
- Plan and publish content (blog, case studies, email, social) that builds authority and drives organic growth
- Develop a content calendar aligned with SEO strategy and target audience needs
- Partner with legal and product teams to translate expertise into accessible, compelling content
- Own SEO and AEO strategy and execution, including technical SEO, on-page optimization, and content structure
- Plan and run paid acquisition campaigns (search, social, retargeting) and manage budget and ROI
- Build and optimize the website and landing pages for conversion
More about this role
General Legal is an AI-native law firm on a mission to make exceptional legal services available to every company. We hire experienced attorneys from top firms and equip them with specialized AI technology that lets them supercharge their practice. The result: elite-level legal work with same-day turnaround, at a flat rate that's a fraction of what traditional law firms charge. In just six months, we've already delivered on that for more than 500 clients. We're fast-growing and venture-backed, building in the open and moving fast, without losing the rigor of the legal profession we're modernizing.
General Legal is hiring a Growth Marketing Lead to build and run the digital and content engine that drives awareness, demand, and pipeline for our legal services. This is a hands-on, execution-focused role: you'll own everything from SEO and paid acquisition to content creation and campaign performance, working closely with sales to turn marketing effort into revenue. We're looking for a mid-career marketer who can build fast, test relentlessly, and turn early traction into a repeatable growth engine.
- Plan and publish content (blog, case studies, email, social) that builds authority...
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