GenLogs is a hardware, software, and data company building the next generation of Truck Intelligence™. Our mission is to build unbreakable supply chains in order to make our world safer and stronger. Backed by Battery and IVP.
About the role
We are seeking a high-caliber, strategic, and growth-obsessed Vice President of Marketing to lead our global marketing strategy. In this role, you will define and execute the go-to-market (GTM) playbook across our five primary core verticals: Small Carriers, Logistics Service Providers (Freight Brokers and Large Carriers), Shippers, Insurance, and Public Sector. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Small Carriers: Position GenLogs as an essential tool for carrier growth, fleet optimization, freight matching, and asset security
- Logistics Service Providers (Freight Brokers & Large Carriers): Market our fraud-prevention, carrier-vetting, capacity-sourcing, and enterprise visibility solutions
- Shippers: Communicate real-time cargo visibility, lane optimization, carrier compliance, and supply chain security benefits
- Insurance: Articulate how GenLogs transforms motor carrier underwriting, policy compliance, chameleon carrier detection, and claims investigations
- Public Sector: Drive positioning around infrastructure management, commercial vehicle enforcement, tolling accuracy, freight flow analysis, and public safety/law enforcement applications
More about this role
About The Role
We are seeking a high-caliber, strategic, and growth-obsessed Vice President of Marketing to lead our global marketing strategy. In this role, you will define and execute the go-to-market (GTM) playbook across our five primary core verticals: Small Carriers, Logistics Service Providers (Freight Brokers and Large Carriers), Shippers, Insurance, and Public Sector.
As VP of Marketing, you will own brand positioning, demand generation, product marketing, and communications. You will be responsible for translating complex computer vision and AI telemetry data into compelling, ROI-driven narratives that speak to diverse decision-makers—from fleet owners and logistics executives to insurance underwriters, risk analysts, and public safety officials.
Key Responsibilities
Vertical GTM & Positioning Strategy
- Build and execute targeted go-to-market strategies tailored to our five core buyer personas:
- Small Carriers: Position GenLogs as an essential tool for carrier growth, fleet optimization, freight matching, and asset security.
- Logistics Service Providers (Freight Brokers & Large Carriers): Market our fraud-prevention, carrier-vetting, capacity-sourcing, and enterprise...
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