Startups

Lifecycle Marketing Manager

Getteal · San Francisco · Remote

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About Getteal

Teal Health is on a mission to design a better healthcare experience for women - starting with cervical cancer screenings. The Teal Wand is the first FDA-authorized self-collection device for at-home cervical cancer screening. Available in all 50 U.S. states. Backed by Felicis.

About the role

Own lifecycle strategy and execution across Teal’s direct-to-consumer and B2B patient journeys, from initial outreach and acquisition through screening completion, follow-up care, retention, and repeat engagement. Build, optimize, and continuously improve patient journeys that increase conversion, appointment attendance, kit return rates, abnormal follow-up adherence, and repeat screening participation.

What they're looking for

  • Strong experimentation discipline — designing tests and reading funnel data to identify what genuinely moves outcomes, and investing behind it
  • Strong working command of HIPAA and TCPA for patient communications a plus — PHI-safe practices and proper consent/opt-out handling, with the judgment to distinguish marketing from treatment/appointment messages and apply the right consent standard to each
  • Experience building highly personalized customer journeys focused on conversion using lifecycle platforms such as HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Customer.io, Klaviyo, or similar
  • Strong analytical mindset with experience using customer and funnel data to identify opportunities and improve performance
  • Strong ownership mentality with the ability to move quickly in a fast-paced startup environment
  • Exceptional communication, organization, and prioritization skills
More about this role

At Teal Health, we’re on a mission to provide women with the tools, access, and resources they need to make informed decisions about their health, starting with cervical cancer screening.

We believe it’s time to redesign women’s health and put women, their preferences, and their experiences at the center. By offering women the choice to self-collect from the comfort and convenience of home, we can expand access to life-saving preventive care and help eliminate cervical cancer in the U.S.

We boldly champion the future women deserve. And we do this through our values, which are to elevate women, expect exceptional, and learning, every day. The Teal team lives our values and uses them to guide our decisions when building Teal.

We’re looking for a Lifecycle Marketing Manager to build and optimize the systems, journeys, and personalized touchpoints that help patients move from interest to action and ultimately stay engaged in preventive care.

This role will own lifecycle strategy and execution across the full patient funnel, from lead conversion and appointment attendance to kit return, abnormal follow-up adherence, and repeat screening engagement. You’ll build a highly personalized,...

Read the full posting on Getteal's site ↗

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