Greenlight's debit card for kids empowers parents to teach trade-off decisions, money management, and the power of saving and investing – in one app experience. Backed by NEA, a16z and Alchemist.
About the role
Not sure this one’s for you? Don’t count yourself out. Show us what you’ve got and we’ll reach out if there’s a great fit. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Own the full-funnel CRO roadmap for paid traffic, tied to registration and paid-subscription targets
- Match each landing page to the ad’s intent, audience and channel, and tailor value-prop messaging by segment and traffic source
- Work with Growth Product and Growth Marketing leadership to turn each funnel stage into a multi-channel acquisition testing strategy
- Find and size drop-off using funnel analytics, session replays and user research
- Streamline the path from the landing page through registration and KYC, including multi-step forms and mobile-first flows, adding trust and compliance signals without hurting conversion
- Improve plan presentation and comparison to ease decisions and sharpen our competitive position
More about this role
Greenlight is a family technology company on a mission to help families raise financially smart kids and navigate life together. Its suite of products — including the Greenlight app, debit card, Safe Family GPS trackers, and Family Hub — brings together financial tools, safety features, and everyday family management in one connected experience. Designed for busy families who want convenience without compromise, Greenlight continues to innovate alongside the evolving needs of modern life. Today, more than 6.5 million family members trust Greenlight to stay in sync.
At Greenlight, we're here to make the day-to-day easier and futures brighter, so families can spend less time managing life, and more time living it. That's why we get out of bed every morning.
- Own the full-funnel CRO roadmap for paid traffic, tied to registration and paid-subscription targets.
- Match each landing page to the ad’s intent, audience and channel, and tailor value-prop messaging by segment and traffic source.
- Work with Growth Product and Growth Marketing leadership to turn each funnel stage into a multi-channel acquisition testing strategy.
- Find and size drop-off using funnel analytics, session...
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