Backed by Accel, Battery and NEA.
About the role
Groupon is rebuilding its brand, and North America is the main stage. We need one person to own how we show up in culture — our organic social channels and our influencer & creator program. One brain, one calendar, zero silos.
What they're looking for
- Keep it trackable — affiliate links, promo codes, creator hub pages, and a scoring model that ranks the roster on engagement, deal-view lift, and attributed orders. Vibes are for content. Decisions get data
- Direct organic social — channel mix, content pillars, cadence, and the final call on what ships across TikTok, Instagram, YouTube, and whatever's next
- Build AI-native — generative tools are the default here. You should be credible enough in them to direct, critique, and unblock, not just nod at demos
- Lead the team — coach two , set one operating rhythm across social and creator, and hold the quality bar
- Own the numbers — Total Views on organic, attributed orders and cost-per-view on influencers & creators. Kill what underperforms, reinvest in what works, and build readouts that survive a room with the CMO in it
More about this role
Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time.
Groupon is rebuilding its brand, and North America is the main stage. We need one person to own how we show up in culture — our organic social channels and our influencer & creator program. One brain, one calendar, zero silos.
You'll report to the Brand Marketing Director, lead a team of two, and spend your days answering questions like "is this TikTok video actually driving traffic to our site or is it just getting views to the influencer only" and "is this creator still worth their rate" — with data to back both answers.
- Run the NA influencer & creator program end to end — sourcing, rates, contracts, briefs, content review, renewals. You own the budget, the ambassador roster, and the call on who gets reinvested and who gets a polite...
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