Backed by General Catalyst, Kleiner Perkins and Y Combinator.
About the role
We're looking for an experienced, customer-obsessed, AI-fluent product marketer to help bring new products, offers, and motions to market, and to find product-market fit through a growth-oriented test-and-learn approach. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 8+ years of experience in marketing or product management and 3+ in product marketing
- Track record of shaping GTM strategy in ambiguous yet highly ambitious environments: 0-to-1 products, new markets, or building new motions within an existing company
- Ability to move between strategic planning and hands-on execution, comfortable with ambiguity and bias toward action
- Excellent cross-functional collaboration and communication skills, adept at influencing across Sales, Product, and Marketing
- Deep experience with customer segmentation, positioning, pricing, and GTM planning
- Experience in insurtech, SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus
More about this role
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.
All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy .
AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.
We're looking for an experienced, customer-obsessed, AI-fluent product marketer to help bring new products, offers, and motions to market, and to find product-market fit through a growth-oriented test-and-learn approach.
You'll own go-to-market for Gusto Business Insurance, which helps small...
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