The #1 clinic for joint & muscle pain. Join today and take control of your pain with access to our personalized virtual physical therapy program. Backed by Bessemer and Insight.
About the role
Join Hinge Health’s Growth team and help improve one of our key acquisition channels: direct mail. In this role, you’ll plan and execute campaigns that help prospective members discover Hinge Health and take the next step toward better musculoskeletal health.
What they're looking for
- An analytical optimizer: You use data to understand what is working, identify opportunities, and make practical recommendations
- A cross-functional operator: You build productive relationships across creative, analytics, operations, finance, and external partners to get work shipped
- An experimenter: You are curious about testing new audiences, messages, formats, and offers, and you turn results into better decisions
- An owner of execution: You follow details from brief through launch and measurement, anticipate dependencies, and communicate risks early
- 5+ years of experience in growth, performance, direct response, lifecycle, or acquisition marketing, experience with direct mail or another offline acquisition channel is a plus
- Experience managing customer acquisition or engagement campaigns using segmentation, personalization, targeting, or triggered communications
More about this role
Join Hinge Health’s Growth team and help improve one of our key acquisition channels: direct mail. In this role, you’ll plan and execute campaigns that help prospective members discover Hinge Health and take the next step toward better musculoskeletal health.
You’ll partner with the Direct Mail channel lead and teams across Growth Marketing Operations, Data Science, Creative, Finance, Accounting, Procurement, and Operations. You’ll own defined workstreams from planning through launch and measurement, using campaign performance, experimentation, and operational excellence to improve targeting, conversion, and return on investment.
Plan and execute direct mail campaigns: Manage audience selection, segmentation, mailer formats, messaging, timelines, and launch readiness for prospective member campaigns.
Manage campaign budgets: Track assigned budgets and forecasts in partnership with Finance, Accounting, and Procurement, ensuring spend is aligned with approved plans.
Optimize channel performance: Monitor volume, conversion rate, cost per acquisition, and return on investment, then turn performance insights into clear recommendations.
Coordinate cross-functional delivery: Bring...
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