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About the role
As a critical member of our rapidly expanding Growth team, you’ll help lay the foundation for a fully scaled, best-in-class marketing organization focused on raising awareness of Hinge Health and driving new member sign-ups. This role will be responsible for leading one of our most significant acquisition channels: direct mail. As the channel owner, you will drive strategy and optimization for our large scale direct mail program.
What they're looking for
- 3+ years of experience in growth, performance, or direct response marketing, paid channel experience is a requirement, direct mail channel ownership strongly preferred
- Demonstrated success driving new customer acquisition using segmentation, personalization and triggered communications
- Experience driving impact through creative and copy experimentation, including productive partnerships with design teams
- Strong analytical skills, with the ability to interpret data to create actionable marketing strategies
- Ability to prioritize projects and handle multiple tasks efficiently
- Motivated and energetic, proven ability to work independently, learn quickly and drive toward defined goals and targets
More about this role
As a critical member of our rapidly expanding Growth team, you’ll help lay the foundation for a fully scaled, best-in-class marketing organization focused on raising awareness of Hinge Health and driving new member sign-ups. This role will be responsible for leading one of our most significant acquisition channels: direct mail. As the channel owner, you will drive strategy and optimization for our large scale direct mail program. In this highly cross-functional role, you’ll work closely with teams across Accounting, Strategic Finance, Procurement, Data Science, Operations, and Creative. You will lead the efforts of a cross functional team of marketers, designers, operations specialists and data scientists toward a collective goal of achieving topline targets while maximizing channel ROI. You and your cross functional partners will achieve this through analytical rigor, robust experimentation, operational excellence and ongoing innovation.
You’ll focus on building, scaling, and evolving direct mail marketing campaigns for our prospective members, optimizing targeting, mailer formats, content and increasing conversion rates.
You’ll manage and allocate a significant marketing budget...
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