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About the role
Help expand Hinge Health access by turning complex products into clear stories, successful launches, and meaningful client adoption. As Product Marketing Manager, New Verticals, you will lead product marketing for new expansions. You will partner closely with Health Services to support health-plan approvals and with Client Success to help clients understand and adopt new offerings. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- A clear communicator: You translate complex clinical and product information into concise messaging, well-structured slides, and effective live presentations. You can recommend a course of action and answer senior stakeholders’ questions directly
- A hands-on owner: You connect business priorities to daily execution, create the assets yourself, and take accountability for commitments and results
- A Learn-it-All: You seek feedback, apply it without defensiveness, and quickly build fluency in unfamiliar products and markets
- A trusted partner: You work efficiently with Health Services, Client Success, Product, and Clinical partners, make tradeoffs explicit, and follow through
- A resourceful problem-solver: You bring urgency and sound judgment, adapt when priorities change, and keep work moving through constraints
- Experience independently owning product positioning, go-to-market launches, or product-adoption initiatives with measurable outcomes
More about this role
Help expand Hinge Health access by turning complex products into clear stories, successful launches, and meaningful client adoption. As Product Marketing Manager, New Verticals, you will lead product marketing for new expansions. You will partner closely with Health Services to support health-plan approvals and with Client Success to help clients understand and adopt new offerings.
Reporting to the Director of Product Marketing, Digital Care, you will own GTM strategy and execution, from positioning and launch planning to building slides, writing messaging, and leading live enablement. Your work will help establish Hinge Health as a market leader in new verticals.
Build expertise in current new verticals solutions, including its strengths, differentiators, and messaging within your first 30 days.
Create and improve slides, messaging, FAQs, and objection-handling resources that support health-plan approvals and client conversations.
Lead enablement sessions within your first 60 days and develop a reliable approach to answering questions and maintaining useful resources.
Independently own the product marketing work supporting New verticals expansion, prioritizing approval needs with...
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