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About the role
Hinge Health is looking for a B2B Email Marketing Associate to join our Demand Generation team and help execute our email strategy across the buyer journey. This role will own the development and execution of email programs that drive engagement, pipeline, and revenue across multiple audience segments and sales funnel stages. You’ll bring expertise in audience segmentation, email database strategy, content marketing, and campaign execution to help us deliver more relevant, timely, and effective communications.
What they're looking for
- 3–6 years of relevant experience in B2B email marketing, healthcare or digital health experience is a plus
- Expertise in full-funnel email marketing strategy and execution, including nurture, promotional, event, product, and content-driven campaigns
- Strong understanding of email database management, audience segmentation, and sales funnel stage segmentation
- Strong writing, editing, and project management skills, with the ability to manage multiple priorities and turn complex ideas into clear, compelling campaigns
- Comfortable using email marketing tools such as Pardot, Marketo, or HubSpot, along with Salesforce, basic HTML experience preferred
- Strong cross-functional collaboration and stakeholder management skills
More about this role
Hinge Health is looking for a B2B Email Marketing Associate to join our Demand Generation team and help execute our email strategy across the buyer journey.
This role will own the development and execution of email programs that drive engagement, pipeline, and revenue across multiple audience segments and sales funnel stages. You’ll bring expertise in audience segmentation, email database strategy, content marketing, and campaign execution to help us deliver more relevant, timely, and effective communications.
This is a hands-on, cross-functional role. You’ll partner closely with demand generation, design, copy, sales enablement, sales leaders, and BDRs to build and optimize email programs that support key go-to-market priorities. You’ll help translate campaign goals into smart segmentation, strong messaging, and scalable execution that reaches the right audience at the right moment.
Partner with the marketing and demand generation team to create an email calendar and own execution of email programs against that calendar to drive maximum email volume across multiple audience segments
Build and execute emails with key stakeholders across campaigns including events, product...
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