Hotplate is the easiest way for chefs to start, manage, and grow a food business with online ordering, pickup, and customer tools. Backed by Y Combinator.
About the role
As Hotplate’s Head of Socials, you’ll own a mission-critical part of our growth engine, and one of the most important tools we use to stay connected with chefs and bakers. We are looking for someone who wants the freedom to push our strategy (collaborating with the co-founders to identify what to test first), and then own the end to end execution (filming + editing), as well as analysis of what works vs. not. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- You’re already a creator. You can write the post, shoot and edit the video, and ship it yourself
- A strong sense of what's working on Facebook, Instagram, TikTok, and whatever comes next, and why
- You can manage creators and contractors, write clear briefs, and raise the bar on what ships
- You're excited about AI tools and always exploring what's new in the social world, testing what's worth bringing into Hotplate
- A love for food and the people who make it
- 3+ years running social or content for a brand, creator, or startup
More about this role
Hotplate exists to enable anyone to start and scale a local food business without a brick and mortar.
The traditional brick and mortar restaurant model is broken: it requires six figures in upfront capital and comes with high operating costs. Within their first year, 2/3 of all restaurants and bakeries close.
The next wave of food entrepreneurship is emerging. These chefs and bakers run businesses from home, commissary kitchens, or mobile pop-ups. They generate hype and buzz on Instagram and run almost entirely on pre-orders. The result is 50-80% profit margins, over 10x the traditional 5% margin of a brick and mortar.
But today’s e-commerce tools weren’t built for this way of selling food. Without Hotplate, chefs and bakers hack together DMs, Google Forms, Square, and Shopify. They spend more time managing logistics than growing their business.
We've supported 7,000 businesses generating $100M+ in sales, many of whom are the top pop ups in the country recognized by the New York Times, James Beard, Infatuation, Eater, etc., and we're just getting started.
By building the foundational tool for this new model, we have the opportunity to fundamentally change the food industry for the...
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