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Marketing Research & Intelligence

HP · Palo Alto, California, United States of America · On-site

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About HP

Learn about HP laptops, pc desktops, printers, accessories and more at the Official HP® Website.

About the role

Applied knowledge of statistics and quantitative methods (e.g., segmentation, regression, conjoint). • This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. Found on 1752vc Careers, the job board for startup and VC roles.

More about this role

Marketing Research & Intelligence

Job Summary

This Specialist conducts market research and competitive intelligence projects that help the business understand its customers, competitors, and markets.

Responsibilities

•Designs and executes research studies to gather insights that support marketing and business objectives.

Analyzes advertising, campaign, and creative trends to identify key findings and opportunities.

Translates research results into clear, actionable insights and recommendations for marketing and business stakeholders.

Supports marketing creative evaluation and campaign trend analysis.

Partners with external research vendors to manage and successfully deliver research projects.

Maintains research data repositories to ensure information remains accurate, secure, and easily accessible.

Collaborates with internal stakeholders to understand business questions and research needs.

Adheres to ethical, legal, and data privacy requirements in all research activities.

Contributes to larger cross-functional initiatives and projects under general direction.

Education & Experience Recommended

Four-year or Graduate Degree in Marketing, Communications, Business Administration, or...

Read the full posting on HP's site ↗

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