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About the role
As a Senior Associate, Builder AXP, you will play a hands-on role in translating strategy into real-time journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). This role can be performed remotely from anywhere in the U.S. You will lead all phases of the product lifecycle—from ideation to launch—by developing and optimizing Next Best Action (NBA) journeys that meet member needs and deliver measurable business outcomes.
What they're looking for
- Deliver real-time, personalized member journeys/campaigns that enhance engagement and satisfaction
- Ensure accurate, compliant, and effective execution of NBA logic across digital and offline channels
- Drive operational excellence through hands-on configuration, QA, and platform stewardship
- Champion innovation and continuous improvement in marketing operations and customer experience
- Bachelor's degree in marketing, business, or a related field or 3-5 years' working within a marketing campaign delivery team
- 3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution
More about this role
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As a Senior Associate, Builder AXP, you will play a hands-on role in translating strategy into real-time journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). This role can be performed remotely from anywhere in the U.S. You will lead all phases of the product lifecycle—from ideation to launch—by developing and optimizing Next Best Action (NBA) journeys that meet member needs and deliver measurable business outcomes. Post-launch, you will monitor performance, gather feedback, and iterate to ensure journeys remain effective and relevant across customer segments.
- Configure, test, deploy, and iterate personalized journeys/campaigns in Adobe Journey Optimizer based on NBA strategy and business requirements.
- Collaborate with data analytics teams to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes.
- Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness.
- Conduct rigorous quality assurance across journey/campaign components...
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