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Product Marketing Manager, Campaign Experience & Activation

Ibotta · Hybrid - Denver · Remote

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About Ibotta

Make every purchase rewarding with our cash back app and performance marketing services. Backed by Notable Capital.

About the role

Ibotta is seeking a Product Marketing Manager, Campaign Experience & Activation to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. You'll help commercialize and drive adoption of our evolving campaign experience, making it easier for key stakeholders across the business to understand, adopt, and use new capabilities and workflows. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • 4+ years of experience across Product Marketing, Go-to-Market, Marketing, Product Management, Sales Enablement, or related disciplines, with experience bringing products or capabilities to market
  • Experience in adtech, retail media, commerce media, performance marketing, SaaS, or another B2B technology environment preferred
  • Experience working with enterprise CPG customers or sales organizations strongly preferred
  • Demonstrated ability to develop and execute product launches and go-to-market programs
  • Strong understanding of how to translate product functionality into clear customer value, messaging, and sales materials
  • Experience working closely with Product and cross-functional teams to bring new capabilities to market
More about this role

Ibotta is seeking a Product Marketing Manager, Campaign Experience & Activation to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. You'll help commercialize and drive adoption of our evolving campaign experience, making it easier for key stakeholders across the business to understand, adopt, and use new capabilities and workflows. You'll work closely with Product, Sales, Sales Enablement, and a Senior Product Marketing Manager to turn a rapidly evolving campaign platform into a clear and effective commercial experience.

This role is ideal for a product marketer who enjoys being close to the product, the business, and the people who use it. You'll help bring new campaign capabilities to market, gather feedback from key personas, identify friction and adoption opportunities, and ensure that Product Marketing's strategy translates into strong execution.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

Develop...

Read the full posting on Ibotta's site ↗

Business - Non Sales

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