Order same-day delivery or pickup from more than 300 retailers and grocers. Download the Instacart app or start shopping online now with Instacart to get groceries, alcohol, home essentials, and more delivered to you in as fast as 1 hour or select curbside... Backed by General Catalyst, Khosla and Kleiner Perkins.
About the role
Every year, people across the world spend nearly one trillion dollars on groceries. But food is more than sustenance — it's identity, ritual, culture, and care. The way we eat shapes our health, our routines, and our relationships. Yet for most people, translating a desire to eat better or live healthier into actual, lasting habit change remains hard.
What they're looking for
- 8+ years conducting UX or consumer research in a product organization, with meaningful experience in early-stage innovation or new product development
- Background or deep familiarity with behavioral psychology, behavioral economics, or related fields - you understand the science of how habits form, persist, and change, and you bring that lens to your work
- Expertise across a wide range of qualitative methodologies: in-depth interviews, ethnographic and diary studies, usability testing, participatory design, and workshop facilitation
- Equally strong with quantitative methods: survey design and analysis, behavioral data interpretation, experimental design, and synthesis across mixed-methods studies
- Proven ability to lead foundational, generative research — going beyond feature validation to define the opportunity space and shape product strategy
- Exceptional storyteller: you turn nuanced human insight into crisp, compelling narratives that drive alignment and action at all levels of the organization
More about this role
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Every year, people across the world spend nearly one trillion dollars on groceries. But food is more than sustenance — it's identity, ritual,...
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