Startups · AI

AI Engineer, Marketing

Instructure · US-REMOTE · Remote

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About Instructure

Empower learning with Instructure’s LMS and edtech solutions for K–12, higher education, and businesses. Discover Canvas, Impact, and Mastery to drive success. Backed by Bessemer and Insight.

About the role

We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in: Marketing's AI tools are already in production and delivering real results - localization time down 90%, meeting prep down 90%, case study builds down 70%. Demand for new tools now outpaces what one person can build. This role adds dedicated engineering capacity so the team can ship more, support what's live, and keep raising the bar on quality without becoming a bottleneck. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • Proficiency with or ability to quickly ramp on our primary AI and marketing tech stack, including Claude, Gemini, Clay, and Glean
  • 2+ years in marketing technology, automation, software, or a comparable technical role or equivalent hands-on project experience
  • Hands-on experience with LLMs: writing and iterating prompts, evaluating output quality, and working within context limits
  • Comfort with technical integration: APIs, webhooks, automation platforms (Zapier/Make), and at least basic scripting (Python preferred)
  • Strong written communication - this role produces documentation others rely on
  • Comfort with ambiguity and a bias toward shipping. This function is evolving, and you'll iterate constantly
More about this role

At Instructure , we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.

We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

Marketing's AI tools are already in production and delivering real results - localization time down 90%, meeting prep down 90%, case study builds down 70%. Demand for new tools now outpaces what one person can build. This role adds dedicated engineering capacity so the team can ship more, support what's live, and keep raising the bar on quality without becoming a bottleneck.

You'll build for all marketing functions - Brand, Content, Events, PMM, International, and SDR. If a marketing team has a workflow AI can improve, it's in scope. You'll partner closely with the Senior Manager on where to focus, then own your pieces of the build.

Day to day, you'll work across the marketing tech stack (Salesforce, Asana, Marketo, CMS platforms) and the automation and LLM...

Read the full posting on Instructure's site ↗

Sales & Marketing

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