Backed by Battery and Redpoint.
About the role
This role partners closely with Customer Success, Account Management, Sales Ops, Product Marketing, and Data to help deliver consistent, value-driven customer experiences that support onboarding, adoption, renewals, and expansion. The role is highly hands-on and execution-focused, contributing directly to programs that increase engagement, satisfaction, and lifetime value.
What they're looking for
- Support the mapping and ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience
- Support retention initiatives by helping identify churn risks, assisting with re-engagement programs, and communicating ongoing value to existing customers
- Support upsell and cross-sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns
- Collaborate with Sales, Account Management, and Customer Success to assist with expansion-focused communications and customer-facing materials
- Execute customer marketing programs that support advocacy, including customer references, referrals, testimonials, case studies, reviews, and customer stories
- Partner with Customer Success and Account Management to identify advocate-ready customers and coordinate outreach and content development
More about this role
Lifecycle Marketing Manager
The Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base, with a strong focus on customer advocacy (references, referrals, case studies, and stories) and retention-oriented lifecycle communications.
This role partners closely with Customer Success, Account Management, Sales Ops, Product Marketing, and Data to help deliver consistent, value-driven customer experiences that support onboarding, adoption, renewals, and expansion. The role is highly hands-on and execution-focused, contributing directly to programs that increase engagement, satisfaction, and lifetime value.
The Lifecycle Marketing Manager supports customer marketing for all service lines, reports to the Sr. Manager of Lifecycle Marketing. This is an opportunity to make an immediate impact on a small, fast-moving team.
Essential Functions
Lifecycle & Retention Support
- Execute cross-channel customer lifecycle communications (email, in-product messaging, webinars, education/resources, community) that support onboarding, adoption, engagement, renewals, and advocacy, excluding new-logo acquisition.
- Support the mapping...
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