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Senior Manager, Product Marketing

Internet Brands · Remote (US) · Remote

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About Internet Brands

Backed by Battery and Redpoint.

About the role

Translate product marketing strategy into repeatable frameworks, templates, and deliverables Refine and evolve positioning, messaging, and differentiation across the portfolio

What they're looking for

  • 6–8 years of experience in B2B product marketing or closely related roles
  • 1–3 years of people management experience (or demonstrated leadership of peers/projects)
  • Proven experience leading research-driven product marketing initiatives
  • Strong analytical skills with experience synthesizing qualitative and quantitative insights
  • Excellent written and verbal communication skills
  • Demonstrated ability to manage complex, cross-functional initiatives
More about this role

The Senior Manager, Product Marketing sits between strategy and execution, translating high-level product marketing direction into scalable programs, processes, and deliverables. This role leads a small team, owns the product marketing strategy and research function, and drives rigor and consistency across go-to-market, positioning, and enablement efforts.

Core product positioning, narratives, and competitive differentiation (in partnership with the VP)

Ongoing product marketing research and market intelligence program

Standardized go-to-market playbooks, templates, and processes

Key launch workstreams and enablement deliverables

Team workflows, priorities, and quality of outputs

Product Marketing Strategy & Positioning

Translate product marketing strategy into repeatable frameworks, templates, and deliverables

Refine and evolve positioning, messaging, and differentiation across the portfolio

Ensure consistency of narratives across launches, sales materials, and enablement assets

Go-to-Market Execution & Operational Excellence

Packaging and bundling inputs

Sales enablement frameworks

Standardized launch checklists and timelines

Develop and refine scalable templates for launches,...

Read the full posting on Internet Brands's site ↗

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