At Interplay we believe the skilled trades and industrial crafts workforce deserves training that keeps them safe, confident and ready for the job in front of them. Backed by SJF Ventures.
About the role
You will own strategic GTM initiatives at Interplay Learning and run the operating rhythm that keeps our commercial teams aligned. Reporting directly to the EVP of Commercial Operations, you will work across marketing, SDR, sales, and revenue leadership, driving programs owned by people outside your reporting line and getting them to completion and adoption. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- An operator, not an advisor. You have driven initiatives to completion and adoption, and you can walk through one end to end, including how you got people who did not report to you to change what they do
- A structured thinker and clear communicator. You frame problems before solving them, write crisply, and are credible in front of executives and sellers alike
- Diagnostic by instinct. You reason from mechanism, isolate before concluding, and know the difference between leading and lagging signals
- A builder with AI. You use Claude or similar tools daily as a working instrument for analysis, drafting, and automation, and you can show something you built
- Self-directed against a mandate. Given a quarterly objective and a messy starting point, you sequence the work, prioritize well in a resource-conscious environment, and keep multiple live workstreams moving
- Comfortable in the systems. You are willing to get hands-on in Salesforce and HubSpot, building reports, lists, and workflows yourself, and you learn tools quickly
More about this role
Position: GTM Strategy & Operations Associate
You will own strategic GTM initiatives at Interplay Learning and run the operating rhythm that keeps our commercial teams aligned. Reporting directly to the EVP of Commercial Operations, you will work across marketing, SDR, sales, and revenue leadership, driving programs owned by people outside your reporting line and getting them to completion and adoption.
This is a strategy-and-operations role, not an analyst seat. You will be handed a quarterly mandate and expected to figure out the path: diagnose what is actually happening in the funnel, design the fix, build it (increasingly with AI tools like Claude), and change how teams work. You will become hands-on in Salesforce and HubSpot because that is where the work lives, but you are hired for judgment, structure, and follow-through.
- Direct exposure to executive decision-making. You report to an EVP and sit in the weekly revenue leadership meeting from day one. You will see how a venture-backed, Series-C company makes GTM decisions, and you will shape them.
- Real ownership, fast. Several of our strongest GTM team members came from management consulting and program management...
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