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Web Marketing Manager

Jane App · Canada/US · Remote

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About Jane App

Jane is a modern and beautifully designed practice management software used by practitioners in a variety of health and wellness disciplines around the world. Backed by Pender Ventures.

About the role

Jane is a team that's all about fostering growth, spreading delight, and serving our healthcare community. We're looking for people who are ready to jump in and join us as we simplify the lives of healthcare practitioners and patients every day. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • Bring an experimentation mindset. Think in terms of hypotheses and evidence when you’re making a strategic call - what would tell you this page structure or narrative is working versus not
  • Partner with the web platform and enablement function. Connect strategic direction to the platform capabilities, tooling, and execution that make it real on the site
  • Experience treating a website as a genuine growth channel
  • Deep fluency in information architecture and navigation - you can look at a growing, multi-product site and know how it should be structured, and defend why
  • Strong analytical instincts. You're comfortable with analytics data to inform and validate strategic decisions, and you know the difference between a signal and noise
  • Real experience running A/B tests and CRO growth experimentation at scale
More about this role

Jane is a team that's all about fostering growth, spreading delight, and serving our healthcare community. We're looking for people who are ready to jump in and join us as we simplify the lives of healthcare practitioners and patients every day.

The Web team owns the website end to end: the engineering, the design, the content, and the strategy that connects them. This role owns that last piece. As Web Marketing Manager, you're the person who decides where the website is going and why: the information architecture, the navigation, the page strategy, and the through-line that turns the site into a coherent, high-performing experience. This means connecting the strategy to real growth goals so the site gets found and converts. You'll partner closely with our Product Marketing team (including our Senior PMM, Platform) so that how Jane shows up on the web reflects how we position ourselves as a multi-product, AI-powered platform, but the web strategy itself is yours to own.

This is a senior builder individual contributor role with real influence. Strategy, design, engineering and content work together from the start here; there are no handoffs and you’re leading that work through...

Read the full posting on Jane App's site ↗

Marketing

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