Backed by Lerer Hippeau.
About the role
As a Senior Product Marketing Manager at MobilityWare , you’ll play a key role in developing and executing marketing strategies that drive player growth, engagement, and retention across our portfolio of games. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 5-7 years of experience in marketing for mobile games or apps preferred
- Understanding of A/B testing and deriving at actionable recommendations
- Understanding of App Store Optimization preferred
- Knowledge of the mobile ecosystem required
- Highly organized with ability to shift gears and focus on more than one project at a time
- Exceptional analytical and quantitative skills
More about this role
As a Senior Product Marketing Manager at MobilityWare , you’ll play a key role in developing and executing marketing strategies that drive player growth, engagement, and retention across our portfolio of games.
You’ll lead user acquisition creative strategy , creative testing, and broader marketing initiatives, using performance insights to continuously refine and optimize our approach. Partnering closely with cross-functional teams across Marketing and Product , you’ll develop impactful campaigns, analyze results, identify growth opportunities, and help ensure our marketing efforts align with both player needs and company goals.
- Lead creative brainstorming, and refine a systematic approach to the development of new creative ideas.
- Own UA creative testing roadmap, conducting research and testing to improve the effectiveness of creatives.
- Manage research, development, testing, and analysis of UA creatives.
- Take a metrics-driven approach to creative iteration.
- Monitor and analyze creative and campaign data to uncover strategic insights, connections, and drive creative iteration.
- Create and execute go-to-market strategies for new game launches.
- Collaborate with...
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