Justworks combines easy-to-use HR software with real human support to handle your company. Backed by Index, Redpoint and USV.
About the role
Justworks is building a connected go-to-market operating model across a multi-product platform with self-service, hybrid, partner, and managed-sales motions. The Marketing Operations Manager — Funnel & Lifecycle will own the operational processes, data requirements, and business rules that help prospects and customers move through the right journey at the right time. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Map and improve prospect and customer journeys across products, channels, and self-service, hybrid, partner, and managed-sales paths
- Own lead-management processes including intake, enrichment, qualification, scoring, routing, handoffs, recycling, and re-engagement
- Partner with Marketing and other GTM teams to define how customer needs, behaviors, and signals should inform the next action
- Translate agreed strategies into audience definitions, eligibility criteria, scoring models, routing rules, lifecycle triggers, and suppression policies
- Define operational requirements for nurture, abandoned applications, closed-lost re-engagement, onboarding, adoption, retention, and cross-sell programs
- Partner with Campaign Operations to implement, test, and monitor those journeys across execution platforms
More about this role
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
Our Values
If this sounds like you, you’ll fit right in.
Justworks is building a connected go-to-market operating model across a multi-product platform with self-service, hybrid, partner, and managed-sales motions.
The Marketing Operations Manager — Funnel & Lifecycle will own the operational processes, data requirements, and business rules that help prospects and customers move through the right journey at the right...
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