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Director of Product Marketing

Kadence · Remote (US) · Remote

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About Kadence

Optimize workplace operations with Kadence workplace management software to improve efficiency, reduce costs, and gain smarter space insights. Backed by Techstars.

About the role

Own category-leading positioning & messaging that resonates & converts with decision makers in the upper mid-market/enterprise. Collaborate with the wider Kadence teams on product launches and related messaging end-to-end

What they're looking for

  • 6–10+ years in B2B SaaS marketing with 3+ years in Product Marketing, including ownership of positioning, messaging, launches, and enablement
  • Proven success marketing to upper mid-market / enterprise buyers (multi-stakeholder deals, longer cycles, procurement/security/IT considerations)
  • Demonstrated competitive, category-leader mindset: you’ve built competitive intel, battlecards, uncovered win/loss themes, and improved win rates in head-to-head deals
  • Strong cross-functional collaboration with Product + Engineering, Sales, CX/CS, and Executive Leadership, able to influence without heavy process or authority
  • Exceptional communication: crisp storytelling, strong executive presence, and high-quality writing for internal enablement and external narratives
  • Metrics-driven operator: can define success metrics (pipeline influence, conversion, win rate, adoption/activation, retention/expansion) and iterate based on results
More about this role

Kadence is on a hypergrowth path, building the category-defining workplace operations platform of the future. We’re hiring a Director of Product Marketing to lead the Product Marketing team while staying hands-on, owning positioning, launches, competitive strategy, and enterprise-ready GTM execution.

Own category-leading positioning & messaging that resonates & converts with decision makers in the upper mid-market/enterprise.

Collaborate with the wider Kadence teams on product launches and related messaging end-to-end

Lead competitive strategy: intel, battlecards, win themes, deal debriefs, and sales plays.

Expand Sales & CX enablement (pitch/demo narrative, ROI stories, objection handling, training) and build content based on real customer insights.

Partner deeply with Engineering, CX, and Leadership to influence the product roadmap and align on execution.

Collaborate with PR/Comms, analysts, and social/content to amplify POV, launches, and customer proof.

6–10+ years in B2B SaaS marketing with 3+ years in Product Marketing, including ownership of positioning, messaging, launches, and enablement.

Proven success marketing to upper mid-market / enterprise buyers (multi-stakeholder...

Read the full posting on Kadence's site ↗

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