Kiddom is the only learning intelligence technology offering personalized high-quality curriculum, instructional tools for teachers, classroom analytics, and AI. Backed by Khosla.
About the role
Owns the annual and quarterly demand gen plan by market, segment, and product, built with the VP of Marketing and Sales leadership. Owns the marketing-sourced pipeline forecast and runs campaigns, content calendars, launches, and metrics so every channel has a goal and a result. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 8+ years in B2B demand generation, performance marketing, or marketing operations, including leading programs against pipeline or MQL targets in partnership with Sales leadership
- Hands-on experience with Salesforce Marketing Cloud or an equivalent enterprise marketing automation platform, including audiences, segmentation, campaign hierarchies, reports, operations, and dashboards
- Experience running paid media programs (search, paid social, or display) with budget ownership
- Experience building lead flow and routing, and defining MQL and lead scoring with Sales and Revenue Operations
- Experience with account-based or territory-based marketing
- Strong analytical skills: builds funnel, conversion, and attribution reporting for executives
More about this role
Kiddom is transforming K–12 education by bringing high-quality curriculum, instructional tools, and student analytics together in one coherent system. We are building Learning Intelligence Technology (LIT), a new category that gives educators the infrastructure to plan, teach, assess, and respond to student needs. With Kiddom, educators spend less time managing administrative burden and more time delivering meaningful student instruction. Kiddom helps schools and districts deliver more equitable, effective, and adaptive learning experiences.
Kiddom is a K-12 curriculum and instructional platform company serving districts and schools. The Director leads demand generation and performance for the go-to-market team, owning campaign operations, paid media, lifecycle programs, the multi-touch attribution model, and funnel reporting from first touch to sales handoff. Works hands-on in Salesforce Marketing Cloud and Salesforce Core, partnering with Revenue Operations to own system integrations and data infrastructure. Turns demand strategy into measured, optimized programs and recommends where to invest or pivot.
Owns the annual and quarterly demand gen plan by market, segment, and...
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