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Senior Product Marketing Manager, Personalization

Klaviyo · San Francisco, CA · On-site

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About Klaviyo

Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents. Backed by Accel.

About the role

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • 5+ years of experience in B2B SaaS product marketing, with a track record of leading successful product launches from positioning through adoption
  • Experience marketing data-, analytics-, or AI/ML-driven products, and the ability to turn technical concepts into clear, differentiated messaging for marketers and executives
  • Marketing technology and/or e-commerce experience is a significant plus
  • Examples of great positioning and messaging that cut through the noise and differentiated your product or service
  • Know what great work looks like: you bring proven launch frameworks and playbooks, and know when to create your own to move fast
  • Strong analytical skills, with comfort using data to size opportunities, measure impact, and tell a persuasive story
More about this role

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.

We’re looking for a Senior Product Marketing Manager to own the core narrative and innovation for Klaviyo Personalization, which helps brands turn first-party customer data into more relevant, higher-converting experiences across every channel. Personalization combines predictive models and AI, including Predicted CLV, RFM, Next Best Product, personalized send time, audience optimization, and personalized content and offers, and puts them to work in segments, flows, and campaigns. As Klaviyo leads the shift to AI-driven, autonomous marketing, Personalization is a key differentiator and growth priority.

You’ll be the dedicated PMM partner to the Personalization...

Read the full posting on Klaviyo's site ↗

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