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Ecosystem Marketing Lead

Lattice · Remote - US · Remote

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About Lattice

Join 5,000+ forward-thinking teams using Lattice’s HR and AI tools to manage people and performance — all on one trusted platform. Backed by NEA, Y Combinator and GV.

About the role

This role owns how Lattice turns its partner and integration ecosystem into a GTM advantage. It goes beyond traditional HR partnerships: the goal is to build relationships and joint go-to-market motions with the broader AI and work-tech ecosystem, including future-of-work platforms like OpenAI, Anthropic, Slack, and other tools Lattice integrates with, so Lattice reaches managers and functional leaders, not just HR buyers.

What they're looking for

  • Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations
  • Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market
  • Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners
  • Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning
  • Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement
  • Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments
More about this role

This role owns how Lattice turns its partner and integration ecosystem into a GTM advantage. It goes beyond traditional HR partnerships: the goal is to build relationships and joint go-to-market motions with the broader AI and work-tech ecosystem, including future-of-work platforms like OpenAI, Anthropic, Slack, and other tools Lattice integrates with, so Lattice reaches managers and functional leaders, not just HR buyers.

  • Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations.
  • Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market.
  • Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.
  • Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning.
  • Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement.
  • Work with Sales and Field Marketing to activate partners through events, regional programs, account-based...

Read the full posting on Lattice's site ↗

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