Backed by Accel.
About the role
We’re looking for a Senior Lifecycle Marketing Manager to help build and scale the programs that turn eligible members into engaged, active Leap members. Reporting to the Head of Member Activation & Lifecycle Growth, you’ll play a key role in developing lifecycle strategy while owning the day-to-day execution and optimization of member communications across email, SMS, direct mail, landing pages, employer channels, and more. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 5–7+ years of experience in lifecycle marketing, CRM, retention, growth, member engagement, or a related discipline, with significant hands-on experience building and executing campaigns
- Deep hands-on experience with a lifecycle marketing platform such as Braze, Iterable, Customer.io , or a similar platform, including journey orchestration, segmentation, personalization, testing, and campaign deployment
- Experience building integrated lifecycle programs across email and SMS, with experience in direct mail, landing pages, or other channels strongly preferred
- Strong lifecycle marketing instincts. You understand how to move members from awareness to action through thoughtful segmentation, messaging, timing, personalization, and channel strategy
- Excellent writing and editing skills, with the ability to translate complex or sensitive topics into communications that are clear, approachable, credible, and easy to act on
- Strong analytical skills and experience using campaign performance, behavioral data, and experimentation to identify opportunities and improve conversion
More about this role
Leap is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while employers finally get a fair deal.
Specialty drugs and infusions represent nearly 10% of all healthcare spend and are the fastest-growing cost category for employers. Leap tackles this challenge with a novel approach: eliminating hidden markups, expanding access to high-quality infusion providers, and bringing clarity and fairness to how therapies are priced and paid for.
We’re proud to partner with numerous Fortune 500 companies and leading TPAs. Each patient we serve creates immediate ROI: lower costs, improved access, and better care. Join us as we redefine what’s possible in specialty care.
We’re looking for a Senior Lifecycle Marketing Manager to help build and scale the programs that turn eligible members into engaged, active Leap members. Reporting to the Head of Member Activation & Lifecycle Growth, you’ll play a key role in developing lifecycle strategy while owning the day-to-day execution and optimization of member communications...
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