Life360 is the leading family location safety app. Stay connected with your loved ones to ensure their safety with Life360. Backed by Bessemer and 500 Global.
About the role
Advertisers get pitched all day. The Sr. Demand Generation Associate builds the system that makes Life360 Ads easy to find, easy to trust, and easy to talk to. You own the path from a first search or click to a sales conversation: website and landing-page operations, search, lead capture and routing, and email and LinkedIn campaign delivery. You'll partner with the Content Manager, who owns the message and editorial calendar, and with sellers, who follow up with buyers and tell you what is working. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 5+ years in B2B demand gen, marketing operations, or digital marketing, with a track record of measurable lead and pipeline growth
- Builder's track record: you have set up lead scoring, routing, and nurture programs in HubSpot yourself, and you can show us
- Hands-on HubSpot and Salesforce skills, including how data moves between them
- Website ownership: you have managed a website and built landing pages, and you know how to brief and check the work of developers and agencies
- SEO foundation: keyword strategy, on-page and technical SEO, site structure, and structured data, with results you can show
- AI search know-how: you understand how AI tools find and cite content, and you have shaped content to improve visibility in them
More about this role
Life360's mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 102.4 million monthly active users (MAU), as of June 30, 2026, across more than 180 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.
Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
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